See radio differently
Radio for brand building
Radio is a fantastic medium for ambitious small and medium sized businesses that are looking to grow. Advertising on Smooth is unskippable and unbeatable, helping businesses reach out to new customers
For targeting: right people, right time
Smooth’s combination of targeting opportunities enables advertisers to more efficiently reach their audience and optimise their advertising effects.
Return on investment
If your goal is to boost ROI, analysis highlights how moving money to radio from other media leads to greater returns at a total campaign level at no extra cost.
Using radio with other media
Smooth can play a highly effective role for advertisers alongside social media campaigns. Using Smooth as part of a wider media mix can enhance overall campaign performance.
Listeners demonstrate significantly higher ad awareness of radio advertised brands. Re-allocating a proportion of a TV or press budget into radio increases overall ad awareness for no extra cost.
Radio advertising is trusted
More than 87% of people say that they trust radio making it Malta’s most trusted medium