Radio is efficient

For every euro spent on radio advertising you get twice as much audience as any other advertising medium

Radio is trusted

87% of people say that they trust radio making it Malta’s most trusted medium, much more than social media

Radio is targeted

Radio is the number one platform for targeting and number one platform for cost per thousand audience.

Radio drives response

Radio is a strong ‘call-to-action’ medium, and this is even more true when consumers access brands via the internet.

Radio is relevant

Adverts on the radio talk to the right people at the right time and place with targeted messages

Radio is always on

Radio has the lowest level of ad avoidance of all media; 11% avoid radio ads v 68% avoid newspaper ads