Radio gets results
Advertise on Malta's Smooth Radio
Radio is efficient
For every euro spent on radio advertising you get twice as much audience as any other advertising medium
Radio is trusted
87% of people say that they trust radio making it Malta’s most trusted medium, much more than social media
Radio is targeted
Radio is the number one platform for targeting and number one platform for cost per thousand audience.
Radio drives response
Radio is a strong ‘call-to-action’ medium, and this is even more true when consumers access brands via the internet.
Radio is relevant
Adverts on the radio talk to the right people at the right time and place with targeted messages
Radio is always on
Radio has the lowest level of ad avoidance of all media; 11% avoid radio ads v 68% avoid newspaper ads