Like a best friend, Smooth is dependable, warm and an oasis of calm in a busy and challenging world.
We know our listeners in Malta and Gozo are busy with work and a hectic family life that is full on.
Smooth provides a musical escape with intelligent presenters and the right mix of familiar songs.
More people than ever listen to Smooth – a compelling reason to make us part of your next marketing campaign.
Reaching the audiences that matter to you
- Smooth’s target audience are aspiring, cosmopolitan, English-speaking adults aged 30-59
- ABC1 adults make up 57% of Smooth’s audience, 55% of Smooth listeners are aged under 55
- The majority of the Smooth audience in Malta and Gozo are female at 59%
- Listeners with busy lives who want to hear music they love, that helps them relax and unwind
Reach new customers that matter to you with Smooth Radio Malta.
We deliver affordable, cost effective radio advertising that works!
Advertising on Smooth is a great choice for your business
Radio advertising is relevant
Adverts on the radio talk to the right people at the right time & place with targeted messages.
Radio advertising is targeted
Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience.
Radio advertising drives response
Radio has always been a strong ‘call-to-action’ medium.
Record listener numbers are enjoying Smooth’s Relaxing Music Mix
Smooth Radio Malta is the largest adult contemporary brand, with 39% of listeners tuning in on DAB+
In addition, an impressive 31% of listeners tune to Smooth 70s while 28% listen to Smooth Breeze.
DAB+ has overtaken FM in popularity for the first time in Malta and Gozo. In all, more than 41% of digital radio listeners tune to DAB+ in the car, with a third listening to DAB+ at home.
Smooth’s growth is thanks to its expertly crafted music mix, strong commitment to news and experienced presenters like Liam Cash, Simon Clarke, Michelle Horn, Brian Ford and Martin Buchanan.
Smooth is the soundtrack to your day
Smooth Radio Malta can help turbo charge your marketing campaign and reach new customers.
To advertise with us, simply get in touch and we can have chat about how to boost your business.
To find out more, email [email protected]