Like a best friend, Smooth is dependable, warm and an oasis of calm in a busy and challenging world.
We know our listeners in Malta and Gozo are busy with work and a hectic family life that is full on.
Smooth provides a musical escape with intelligent presenters and the right mix of familiar songs.
More people than ever listen to Smooth – a compelling reason to make us part of your next marketing campaign.
Reaching the audiences that matter to you
- Smooth’s target audience are aspiring, cosmopolitan, English-speaking adults aged 30-59
- ABC1 adults make up 57% of Smooth’s audience, 60% of Smooth listeners are aged under 55
- The majority of the Smooth audience in Malta and Gozo are female at 59%
- Listeners with busy lives who want to hear music they love, that helps them relax and unwind
Reach new customers that matter to you with Smooth Radio Malta.
We deliver affordable, cost effective radio advertising that works!
Advertising on Smooth is a great choice for your business
Radio advertising is relevant
Adverts on the radio talk to the right people at the right time & place with targeted messages.
Radio advertising is targeted
Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience.
Radio advertising drives response
Radio has always been a strong ‘call-to-action‘ medium.
Record listener numbers are enjoying Smooth’s Relaxing Music Mix
Smooth Radio Malta celebrates its highest ever audience figures, reaching 39% of listeners on DAB+.
After doubling its audience over the last year, Smooth Radio Malta is set for further growth in 2025.
DAB+ has overtaken FM in popularity for the first time in Malta and Gozo. In all, more than 41% of digital radio listeners say they tune to DAB+ in the car, with a third listening to DAB+ at home.
Digital listening is booming in Malta and with two of the top DAB+ stations, we’re driving the expansion.
Online listening has also overtaken listening on FM for the first time, with the highest ever share of 27.8%.
Smooth Creative Services
Have you noticed the adverts on Smooth sound so much better?
From professional scriptwriting to quality commercial production, we handle every aspect of your radio campaign, allowing you to focus on running your business.
As well as this we have dedicated teams working across video production, social media management, website development, content marketing, graphic design, business branding… and so much more.
Ready to grow your business?
The future of advertising is changing, and so should your marketing strategy.
Partner with Smooth Radio Malta to unlock new opportunities, grow your customer base, and position your business for success.
We’re here to help you connect with the right people at the right time, creating a winning campaign that connects with the audiences that matter most.
To find out more, email [email protected]